Internet marketing has entered a new phase - where content is king. Better-yet (or worse for those who can't write), the business or website that offers the growing internet public the highest quality, easily readable, and most useful content wins the marketing price. People organize their internet bookmarks like they do their rolodex - valuable friends and colleagues IN, useless and boring people OUT. The last thing you want to be through your internet presence is useless and boring.

In this blog, we examine how the internet market is changing, and how rich content is making in difference not only in marketing, but in changing the landscape of the internet. If you are a marketer, webmaster, business owner, or internet entrepreneur - keep an eye on this blog for the latest changes within this fast-growing and very valuable niche marketplace.

The Niche Market of Article Marketing

by Ryan Dube - April 22, 2008

Article marketing is one of the cutting edge marketing techniques that was born on the internet since Google’s latest ranking approach changed in 2007. Previously, webmasters would struggle to jam-pack websites with content that was heavily-laden with "keywords" that would attract the Google spiders and cause their website to rise to the top. Well Google and other web search engines caught on.

In an effort to help produce an internet community that is valuable, and a useful experience for internet users, Google reduced the value of “keywords” and has now started looking for websites that fat additional criteria which indicate "value" that deserves a high ranking. These include:

• Fresh content - whether new content has been recently added to the website, and how often content is added.
• How long readers who click on the website stay on the website.

These two criteria identify valuable content. Corporations, businesses, and internet webmasters are recognizing that in order to stay high in Google's rankings, they will need to provide the internet public with fresh, valuable, and compelling content on their websites on a continuing basis.

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